Böckenholt, Ulf and Albert, Dietrich and Aschenbrenner, Michael and Schmalhofer, Franz
The effects of attractiveness, dominance and attribute differences on information acquisition in multiattribute binary choice.
Organizational Behavior and Human Decision Processes 49 (2), pp. 258-281.
Two process tracing studies investigated how the information acquisition process in a binary choice task is influenced by the overall level of attractiveness of alternatives, by the magnitude of differences in attractiveness of alternatives, and by the dominance of one alternative. All three factors influenced
the subjects’ information selection process regarding the multiattribute choice ...
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