Deutsch
Hruschka, Harald (2007) Using a heterogeneous multinomial probit model with a neural net extension to model brand choice. Journal of Forecasting 26 (2), pp. 113-127.
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| Item Type: | Article | ||||
|---|---|---|---|---|---|
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka) | ||||
| Identification Number: |
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| Keywords: | choice model; neural networks; probit model; hierarchical Bayesian modeling; marketing | ||||
| Subjects: | 300 Social sciences > 330 Economics | ||||
| Status: | Published | ||||
| Refereed: | Yes, this version has been refereed | ||||
| Created at the University of Regensburg: | Yes | ||||
| Owner: | Petra Gürster | ||||
| Deposited On: | 25 Jul 2006 | ||||
| Last Modified: | 20 Jul 2011 22:48 | ||||
| Item ID: | 160 |
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