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Using a heterogeneous multinomial probit model with a neural net extension to model brand choice

Hruschka, Harald (2007) Using a heterogeneous multinomial probit model with a neural net extension to model brand choice. Journal of Forecasting 26 (2), pp. 113-127.

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Item Type:Article
Date:2007
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)
Identification Number:
ValueType
10.1002/for.1013DOI
Keywords:choice model; neural networks; probit model; hierarchical Bayesian modeling; marketing
Subjects:300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Yes
Owner: Petra Gürster
Deposited On:25 Jul 2006
Last Modified:13 Mar 2014 09:39
Item ID:160
Owner Only: item control page

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