Deutsch
Hruschka, Harald (2008) Neural Nets and Genetic Algorithms in Marketing. In: Wierenga, Berend, (ed.) Handbook of Marketing Decision Models. International Series in Operational Research and Management Science, 121. Springer, Berlin, pp. 399-433. ISBN 978-0-387-78213-3.
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| Item Type: | Book Section |
|---|---|
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka) |
| Subjects: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Yes, this version has been refereed |
| Created at the University of Regensburg: | Yes |
| Owner: | Petra Gürster |
| Deposited On: | 24 Jul 2006 |
| Last Modified: | 30 Oct 2009 10:43 |
| Item ID: | 162 |
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