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A Flexible Heterogeneous Multinomial Probit Model to Analyze Brand Choice

Hruschka, Harald (2006) A Flexible Heterogeneous Multinomial Probit Model to Analyze Brand Choice. In: Annual Conference of the European Marketing Academy (EMAC), 23. - 28. Mai 2006, Athen.

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Item type:Conference or workshop item (UNSPECIFIED)
Date:2006
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)
Dewey Decimal Classification:300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Yes
Deposited on:02 Aug 2006
Last modified:30 Oct 2009 09:53
Item ID:163
Owner only: item control page
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