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Market commitment, export market entry strategy and success: conceptual framework and empirical examination

Helm, Roland (2004) Market commitment, export market entry strategy and success: conceptual framework and empirical examination. International Journal of Globalisation and Small Business 1 (1), pp. 58-78.

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Abstract

In this article, the relevance of factors that are thought to influence the success of different institutional forms, such as subsidiaries, equity or contractual joint ventures or direct exports in foreign markets, will briefly be discussed. An eclectic theoretical framework will be built using several theoretical approaches. This framework is tested as a whole using data collected at the level ...

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Item Type:Article
Date:2004
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)
Keywords:market success, export market entry strategy, market commitment, competitive advantage, success factors, foreign markets, market variables
Subjects:300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Unknown
Owner: Ingrid Mittermeier
Deposited On:17 Nov 2010 09:37
Last Modified:15 Jul 2011 10:27
Item ID:18070
Owner Only: item control page
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