Helm, Roland (2004) Market commitment, export market entry strategy and success: conceptual framework and empirical examination. International Journal of Globalisation and Small Business 1 (1), pp. 58-78.
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In this article, the relevance of factors that are thought to influence the success of different institutional forms, such as subsidiaries, equity or contractual joint ventures or direct exports in foreign markets, will briefly be discussed. An eclectic theoretical framework will be built using several theoretical approaches. This framework is tested as a whole using data collected at the level of strategic business units. The data include indicators of success in foreign markets. The results indicate that market commitment and competitive advantages have a strong and positive impact on success in foreign markets. The influence of market variables on the extent of market commitment is greater than that of company variables.
|Institutions:||Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)|
|Keywords:||market success, export market entry strategy, market commitment, competitive advantage, success factors, foreign markets, market variables|
|Subjects:||300 Social sciences > 330 Economics|
|Refereed:||Yes, this version has been refereed|
|Created at the University of Regensburg:||Unknown|
|Deposited On:||17 Nov 2010 09:37|
|Last Modified:||15 Jul 2011 10:27|