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Akzeptanz von E-Mail- und SMS-Werbung

Helm, Roland and Mark, Antje (2005) Akzeptanz von E-Mail- und SMS-Werbung. Transfer, Werbeforschung & Praxis 50 (4), pp. 10-13.

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Item type:Article
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)
Dewey Decimal Classification:300 Social sciences > 330 Economics
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Unknown
Deposited on:17 Nov 2010 09:33
Last modified:15 Jul 2011 10:27
Item ID:18076
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