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The effect of free product premiums on attitudes and buying intention for durable goods: moderating effects of value and product premium fit in the dual mediation model

Mark, Antje and Bley, Sabine and Helm, Roland (2009) The effect of free product premiums on attitudes and buying intention for durable goods: moderating effects of value and product premium fit in the dual mediation model. European retail research 23 (1), pp. 21-45.

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Item Type:Article
Date:2009
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)
Subjects:300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Unknown
Owner: Ingrid Mittermeier
Deposited On:18 Nov 2010 10:12
Last Modified:15 Jul 2011 10:27
Item ID:18089
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