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Information Processing in Personal Selling Interactions: Moderating Effets Depending on the Capability of Information Assessment

Helm, Roland and Ivens, B. and Gehrer, M. and Möller, M. (2010) Information Processing in Personal Selling Interactions: Moderating Effets Depending on the Capability of Information Assessment. International journal of business research Vol. 10 (No. 4), pp. 63-79.

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Item Type:Article
Date:2010
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)
Subjects:300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Unknown
Owner: Ingrid Mittermeier
Deposited On:17 Nov 2010 09:41
Last Modified:23 May 2011 10:49
Item ID:18092
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