Deutsch
Helm, Roland and Satzinger, M. (1999) "Message Framing": Soziale und physische Drohungen und Versprechen in Werbeappellen am Beispiel Deutsche Bahn. Transfer, Werbeforschung & Praxis 44 (2), pp. 22-25.
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| Item Type: | Article |
|---|---|
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Subjects: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Unknown |
| Created at the University of Regensburg: | Unknown |
| Owner: | Ingrid Mittermeier |
| Deposited On: | 22 Nov 2010 13:47 |
| Last Modified: | 15 Jul 2011 12:26 |
| Item ID: | 18110 |
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