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Exploratory Consumer Buying Behaviour: How to Identify Innovator Characteristics?

Helm, Roland and Hasselmann, H. (2001) Exploratory Consumer Buying Behaviour: How to Identify Innovator Characteristics? In: Marketing Transformation: Research for the Bottom Line. ESOMAR publication series. , pp. 113-129.

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Item Type:Book Section
Date:2001
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)
Dewey Decimal Classification:300 Social sciences > 330 Economics
Status:Published
Refereed:Unknown
Created at the University of Regensburg:Unknown
Deposited On:24 Nov 2010 09:45
Last Modified:15 Jul 2011 10:27
Item ID:18383
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