Deutsch
Helm, Roland (2006) Marketing. In: Bea, Franz X. and Dichtl, Erwin and Schweitzer, M., (eds.) Allgemeine Betriebswirtschaftslehre. Band 3: Leistungsprozess. 9. Aufl. Uni-Taschenbücher, 1083. Lucius & Lucius, Stuttgart, pp. 253-335. ISBN 3-8252-1083-9.
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| Item Type: | Book Section |
|---|---|
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Subjects: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Unknown |
| Created at the University of Regensburg: | Unknown |
| Owner: | Ingrid Mittermeier |
| Deposited On: | 25 Nov 2010 09:33 |
| Last Modified: | 15 Jul 2011 12:27 |
| Item ID: | 18404 |
Available Versions of this Item
- Marketing. (deposited 25 Nov 2010 09:35)
- Marketing. (deposited 25 Nov 2010 09:33) [Currently Displayed]
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