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Customer-Oriented Preference Measurement with Target-Group Specific Attribute Sets

Helm, Roland and Steiner, M. (2007) Customer-Oriented Preference Measurement with Target-Group Specific Attribute Sets. In: Flexible marketing in an unpredictable world: proceedings or the 36th EMAC Conference. Reykjavik Univ., Reykjavik . ISBN 9979-94835-3.

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Item type:Book section
Date:2007
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)
Dewey Decimal Classification:300 Social sciences > 330 Economics
Status:Published
Refereed:Unknown
Created at the University of Regensburg:Unknown
Deposited on:26 Nov 2010 06:53
Last modified:15 Jul 2011 10:27
Item ID:18415
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