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A Model of Heterogeneous Multicategory Choice for Market Basket Analysis

Dippold, Katrin and Hruschka, Harald (2011) A Model of Heterogeneous Multicategory Choice for Market Basket Analysis. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 456, Working Paper.

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Based on market basket data, multicategory purchase incidence models analyze demand interdependencies between product categories. We propose a finite mixture multivariate logit model to derive segment-specific intercategory effects of market basket purchase. Under the assumption that only a fraction of intercategory effects are significant, we exclude irrelevant effects by variable selection. ...


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Item Type:Monograph (Working Paper)
Date:19 April 2011
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)
Research groups and research centres:Not selected
Identification Number:
RePEc:bay:rdwiwi:20580RePEc Handle
Keywords: Marketing, market basket analysis, finite mixture model, variable selection, multivariate logistic regression, pseudo likelihood estimation, maximum likelihood approximation, multicategory purchase incidence models
Subjects:300 Social sciences > 330 Economics
Refereed:No this document will not be refereed
Created at the University of Regensburg:Yes
Deposited On:19 Apr 2011 11:40
Last Modified:07 Apr 2014 09:00
Item ID:20580
Owner Only: item control page


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