Hruschka, Harald (2007) Clusterwise Pricing in Stores of a Retail Chain. OR Spectrum 29 (4), pp. 579-595.
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Clusterwise pricing is characterized by prices of each brand of a category being equal in stores belonging to the same cluster. Expected sales necessary to compute profits are estimated using coefficients of a multilayer perceptron which performs better than several parametric models. Store-specific coefficients of sales response models are estimated by a MCMC method. Both assignment of stores to ...
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|Institutions:||Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)|
|Keywords:||Pricing; Retailing; Optimization|
|Subjects:||300 Social sciences > 330 Economics|
|Refereed:||Yes, this version has been refereed|
|Created at the University of Regensburg:||Yes|
|Deposited On:||25 Jun 2007|
|Last Modified:||05 Aug 2009 13:36|