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Clusterwise Pricing in Stores of a Retail Chain

Hruschka, Harald (2007) Clusterwise Pricing in Stores of a Retail Chain. OR Spectrum 29 (4), pp. 579-595.

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Abstract

Clusterwise pricing is characterized by prices of each brand of a category being equal in stores belonging to the same cluster. Expected sales necessary to compute profits are estimated using coefficients of a multilayer perceptron which performs better than several parametric models. Store-specific coefficients of sales response models are estimated by a MCMC method. Both assignment of stores to ...

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Export bibliographical data

Item Type:Article
Date:October 2007
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)
Identification Number:
ValueType
10.1007/s00291-006-0075-yDOI
Keywords:Pricing; Retailing; Optimization
Subjects:300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Yes
Owner: Petra Gürster
Deposited On:25 Jun 2007
Last Modified:05 Aug 2009 13:36
Item ID:2085
Owner Only: item control page
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