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Flexible Estimation of Price Response Functions Using Retail Scanner Data

Steiner, Winfried and Brezger, Andreas and Belitz, Christiane (2007) Flexible Estimation of Price Response Functions Using Retail Scanner Data. Journal of Retailing and Consumer Services 14 (6), 383 -393.

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Abstract

Kalyanam and Shively [1998. Estimating irregular pricing effects: a stochastic spline regression approach. Journal of Marketing Research 35 (1), 16–29] and van Heerde et al. [2001. Semiparametric analysis to estimate the deal effect curve. Journal of Marketing Research 38 (2), 197–215] have demonstrated the usefulness of nonparametric regression to estimate pricing effects flexibly. The empirical ...

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Export bibliographical data

Item Type:Article
Date:November 2007
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)
Identification Number:
ValueType
10.1016/j.jretconser.2007.02.008DOI
Keywords:Price response modeling; Monotonic regression splines; Bayesian estimation
Subjects:300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Unknown
Owner: Petra Gürster
Deposited On:25 Jun 2007
Last Modified:05 Aug 2009 13:36
Item ID:2089
Owner Only: item control page
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