Startseite UB

Relevance of Functional Flexibility for Heterogeneous Sales Response Models: A Comparison of Parametric and Semi-Nonparametric Models

Hruschka, Harald (2006) Relevance of Functional Flexibility for Heterogeneous Sales Response Models: A Comparison of Parametric and Semi-Nonparametric Models. European Journal of Operational Research 174 (2), pp. 1009-1020.

[img]PDF
Download (222kB) - Repository staff only

Other URL: http://www.sciencedirect.com/science/journal/03772217


Abstract

So far studies estimating sales response functions on the basis of store-specific data either consider heterogeneity or functional flexibility. That is why in this contribution a model is developed possessing both these features. It is a multilayer perceptron with store-specific coefficients which follows a hierarchical Bayesian framework. An appropriate Markov Chain Monte Carlo estimation ...

plus


Export bibliographical data



Item Type:Article
Date:October 2006
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)
Keywords:Sales response; Hierarchical Bayes; Multilayer perceptron; Neural networks; Marketing
Subjects:300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Yes
Owner: Petra Gürster
Deposited On:26 Jun 2007
Last Modified:13 Mar 2014 10:13
Item ID:2092
Owner Only: item control page

Downloads

Downloads per month over past year

  1. University

University Library

Publication Server

Contact person
Gernot Deinzer

Telefon 0941 943-2759
Contact