Helm, Roland and Moeller, Michael (2011) The motivation structure of electronic word-of-mouth: Effects of personality on the generation of online articulations. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft Discussion Paper.
| PDF - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader 203Kb |
| Item Type: | Monograph (Discussion Paper) | ||||
|---|---|---|---|---|---|
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) | ||||
| Classification: |
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| Subjects: | 300 Social sciences > 330 Economics | ||||
| Status: | Unknown | ||||
| Refereed: | Unknown | ||||
| Created at the University of Regensburg: | Unknown | ||||
| Owner: | Ingrid Mittermeier | ||||
| Deposited On: | 27 Jun 2011 09:14 | ||||
| Last Modified: | 21 Jul 2011 04:15 | ||||
| Item ID: | 21306 |
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