The motivation structure of electronic word-of-mouth: Effects of personality on the generation of online articulations

Helm, Roland and Moeller, Michael (2011) The motivation structure of electronic word-of-mouth: Effects of personality on the generation of online articulations. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft Discussion Paper.

[img]
Preview

PDF - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
203Kb
Item Type:Monograph (Discussion Paper)
Institutions: Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)
Classification:
NotationType
M31, M37Journal of Economics Literature Classification
Subjects:300 Social sciences > 330 Economics
Status:Unknown
Refereed:Unknown
Created at the University of Regensburg:Unknown
Owner:Ingrid Mittermeier
Deposited On:27 Jun 2011 09:14
Last Modified:21 Jul 2011 04:15
Item ID:21306
Owner Only: item control page