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The motivation structure of electronic word-of-mouth: Effects of personality on the generation of online articulations

Helm, Roland and Moeller, Michael (2011) The motivation structure of electronic word-of-mouth: Effects of personality on the generation of online articulations. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 457, Discussion Paper.

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Item Type:Monograph (Discussion Paper)
Date:20 June 2011
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)
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ValueType
RePEc:bay:rdwiwi:21306arXiv ID
Classification:
NotationType
M31, M37Journal of Economics Literature Classification
Subjects:300 Social sciences > 330 Economics
Status:Unknown
Refereed:Unknown
Created at the University of Regensburg:Unknown
Owner: Ingrid Mittermeier
Deposited On:27 Jun 2011 07:14
Last Modified:07 Apr 2014 09:09
Item ID:21306
Owner Only: item control page
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