Deutsch
Helm, Roland and Möller, M. (2011) Social-Media im B2B-Bereich? Partizipationsbereitschaft und Anreizmöglichkeiten. Planung & Analyse: Zeitschrift für Marktforschung und Marketing 38 (3), pp. 59-61.
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| Item Type: | Article |
|---|---|
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Subjects: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Yes, this version has been refereed |
| Created at the University of Regensburg: | Yes |
| Owner: | Ingrid Mittermeier |
| Deposited On: | 01 Jul 2011 09:40 |
| Last Modified: | 01 Jul 2011 09:40 |
| Item ID: | 21392 |
Available Versions of this Item
- Social-Media im B2B-Bereich? Partizipationsbereitschaft und Anreizmöglichkeiten. (deposited 18 Jul 2011 10:13)
- Social-Media im B2B-Bereich? Partizipationsbereitschaft und Anreizmöglichkeiten. (deposited 01 Jul 2011 09:40) [Currently Displayed]
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