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How does consumer age affect the desire for new products and brands? A multi-group causal analysis

Helm, Roland and Landschulze, Sebastian (2013) How does consumer age affect the desire for new products and brands? A multi-group causal analysis. Review of Managerial Science Vol. 7 (No. 1), pp. 29-59.

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Item Type:Article
Date:2013
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)
Subjects:300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Yes
Owner: Ingrid Mittermeier
Deposited On:08 Aug 2011 11:06
Last Modified:10 Jan 2013 14:54
Item ID:21665
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