Deutsch
Helm, Roland and Dowling, Michael and Kraft, P. (2012) International orientation, marketing mix, and the performance of international German "Mittelstand" companies. International Journal of Business and Globalization Vol. 8 (No. 3), pp. 293-315.
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| Item Type: | Article |
|---|---|
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Subjects: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Yes, this version has been refereed |
| Created at the University of Regensburg: | Yes |
| Owner: | Ingrid Mittermeier |
| Deposited On: | 26 Aug 2011 13:58 |
| Last Modified: | 12 Dec 2012 12:01 |
| Item ID: | 21933 |
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