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International orientation, marketing mix, and the performance of international German "Mittelstand" companies

Helm, Roland and Dowling, Michael and Kraft, P. (2012) International orientation, marketing mix, and the performance of international German "Mittelstand" companies. International Journal of Business and Globalization Vol. 8 (No. 3), pp. 293-315.

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Item Type:Article
Date:2012
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)
Subjects:300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Yes
Owner: Ingrid Mittermeier
Deposited On:26 Aug 2011 11:58
Last Modified:12 Dec 2012 11:01
Item ID:21933
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