Deutsch
Helm, Roland and Bühren, C. and Pabst, R. (2011) Using warm-up stages before measuring preferences for innovative products. International Journal of Product Development Vol. 15 (No. 4), pp. 227-248. (Submitted)
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| Item Type: | Article |
|---|---|
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Subjects: | 300 Social sciences > 330 Economics |
| Status: | Submitted |
| Refereed: | Yes, this version has been refereed |
| Created at the University of Regensburg: | Yes |
| Owner: | Ingrid Mittermeier |
| Deposited On: | 16 Sep 2011 10:48 |
| Last Modified: | 15 Mar 2012 12:15 |
| Item ID: | 22133 |
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