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Using warm-up stages before measuring preferences for innovative products

Helm, Roland and Bühren, C. and Pabst, R. (2011) Using warm-up stages before measuring preferences for innovative products. International Journal of Product Development Vol. 15 (No. 4), pp. 227-248.

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Item Type:Article
Date:2011
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)
Subjects:300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Yes
Owner: Ingrid Mittermeier
Deposited On:16 Sep 2011 08:48
Last Modified:12 Dec 2012 11:11
Item ID:22133
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