Startseite UB

Valuing Customer Portfolios under Risk-Return-Aspects: A Model-based Approach and its Application in the Financial Services Industry

Buhl, Hans Ulrich and Heinrich, Bernd (2008) Valuing Customer Portfolios under Risk-Return-Aspects: A Model-based Approach and its Application in the Financial Services Industry. Academy of Marketing Science review 12 (5).

[img]
Preview
PDF
Download (356kB)

Abstract

For identifying and selecting the most profitable customers in terms of the shareholder value, the Customer Lifetime Val-ue (CLV) gained broad attention in marketing literature. However, in this paper, the authors argue that the CLV does not take into account the risk associated with customer relationships and consequently does not conform to the principle of shareholder value. Therefore, a ...

plus


Export bibliographical data



Item Type:Article
Date:2008
Institutions:Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Lehrstuhl für Wirtschaftsinformatik II (Prof. Dr. Bernd Heinrich)
Research groups and research centres:Not selected
Keywords:customer profitability, customer portfolio, customer segment valuation, financial services industry
Subjects:300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Unknown
Owner: Pub Heinrich
Deposited On:30 Jan 2012 12:57
Last Modified:13 Mar 2014 18:26
Item ID:23202
Owner Only: item control page

Downloads

Downloads per month over past year

  1. University

University Library

Publication Server

Contact person
Gernot Deinzer

Telefon 0941 943-2759
Contact