Deutsch
Heinrich, Bernd (2002) Die konzeptionelle Gestaltung des Multichannel-Vertriebs anhand von Kundenbedürfnissen. In: Leist, Susanne and Winter, R., (eds.) Retail Banking im Informationszeitalter: integrierte Gestaltung der Geschäfts-, Prozess- und Applikationsebene. Business engineering. Springer, Berlin, pp. 73-92. ISBN 3-540-42776-7.
![[img]](http://epub.uni-regensburg.de/style/images/fileicons/application_pdf.png)
| PDF - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader 109Kb |
| Item Type: | Book Section |
|---|---|
| Institutions: | Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Lehrstuhl für Wirtschaftsinformatik II (Prof. Dr. Bernd Heinrich) |
| Keywords: | Multichannel-Vertrieb, Bedürfnisorientierung, Fachkonzept |
| Subjects: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Unknown |
| Created at the University of Regensburg: | Unknown |
| Owner: | Pub Heinrich |
| Deposited On: | 03 Feb 2012 08:27 |
| Last Modified: | 28 Mar 2012 09:00 |
| Item ID: | 23353 |
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