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DQ Metrics: A Novel Approach to Quantify Timeliness and its Application in CRM

Heinrich, Bernd and Kaiser, Marcus and Klier, Mathias (2007) DQ Metrics: A Novel Approach to Quantify Timeliness and its Application in CRM. In: 12th International Conference on Infromation Quality (ICIQ), 2007, University of Cambridge.

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Abstract

The importance of customer relationship management (CRM) has increased during the last decade. Thus information systems and particularly the quality of customer data are highly relevant for conducting CRM efficiently. Due to the importance of using up-to-date data, this paper analyzes how the data quality dimension timeliness can be quantified. Based on several requirements (e.g. normalization ...

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Item Type:Conference or Workshop Item (Paper)
Date:2007
Institutions:Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Lehrstuhl für Wirtschaftsinformatik II (Prof. Dr. Bernd Heinrich)
Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Professur für Wirtschaftsinformatik - Qualitätsmanagement und Qualitätssicherung (Prof. Dr. Mathias Klier)
Keywords:Data Quality (DQ), Metric, Timeliness, Customer Relationship Management (CRM)
Subjects:300 Social sciences > 330 Economics
Status:Published
Refereed:Unknown
Created at the University of Regensburg:Unknown
Owner: Pub Heinrich
Deposited On:28 Mar 2012 15:01
Last Modified:13 Mar 2014 18:43
Item ID:23632
Owner Only: item control page

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