Heinrich, Bernd and Winter, Robert (2004) A Strategy Modelling Technique for Financial Services. In: 12th European Conference of Information Systems (ECIS), 2004, Turku School of Economics and Business Administration.
Strategy planning processes often suffer from a lack of conceptual models that can be used to represent business strategies in a structured and standardized form. If natural language is replaced by an at least semi-formal model, the completeness, consistency, and clarity of strategy descriptions can be drastically improved. A strategy modelling technique is proposed that is based on an analysis ...
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|Item Type:||Conference or Workshop Item (Paper)|
|Institutions:||Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Lehrstuhl für Wirtschaftsinformatik II (Prof. Dr. Bernd Heinrich)|
|Keywords:||Strategic Planning, Financial Services, Conceptual Modelling, Business Engineering|
|Subjects:||300 Social sciences > 330 Economics|
|Created at the University of Regensburg:||Unknown|
|Deposited On:||28 Mar 2012 15:16|
|Last Modified:||08 Aug 2014 13:35|