Heinrich, Bernd and Winter, Robert (2004) A Strategy Modelling Technique for Financial Services. In: 12th European Conference of Information Systems (ECIS), 2004, Turku School of Economics and Business Administration.
Strategy planning processes often suffer from a lack of conceptual models that can be used to represent business strategies in a structured and standardized form. If natural language is replaced by an at least semi-formal model, the completeness, consistency, and clarity of strategy descriptions can be drastically improved. A strategy modelling technique is proposed that is based on an analysis of modelling requirements, a discussion of related work and a critical analysis of generic approaches to strategic planning. The proposed conceptual model is used to derive a generic strategy description framework. An industry specific extension for retail banking and application experience from using the proposed modelling technique in Swiss retail banks is summarized.
|Item Type:||Conference or Workshop Item (Paper)|
|Institutions:||Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Lehrstuhl für Wirtschaftsinformatik II (Prof. Dr. Bernd Heinrich)|
|Keywords:||Strategic Planning, Financial Services, Conceptual Modelling, Business Engineering|
|Subjects:||300 Social sciences > 330 Economics|
|Created at the University of Regensburg:||Unknown|
|Deposited On:||28 Mar 2012 15:16|
|Last Modified:||22 May 2012 13:59|