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Analyzing Data Quality Investments in CRM - A Model-based Approach

Heinrich, Bernd and Helfert, Markus (2003) Analyzing Data Quality Investments in CRM - A Model-based Approach. In: 8th International Conference on Informations Quality (ICIQ), 2003, Massachusetts Institut of Technology.

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Abstract

Known as Customer Relationship Management (CRM) in recent years a concept for business that focuses customers is often discussed in research and practice. After initially extraordinary expectations, numerous CRM projects fail. Thereby as one of the major reasons an overestimated and poor data quality is very frequently mentioned. Many authors assume a positive correlation between data quality and ...

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Item Type:Conference or Workshop Item (Paper)
Date:2003
Institutions:Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Lehrstuhl für Wirtschaftsinformatik II (Prof. Dr. Bernd Heinrich)
Keywords:Data Quality, Data Quality Effects, Customer Relationships, Customer Relationship Management
Subjects:300 Social sciences > 330 Economics
Status:Published
Refereed:Unknown
Created at the University of Regensburg:Unknown
Owner: Pub Heinrich
Deposited On:13 Apr 2012 08:13
Last Modified:13 Mar 2014 18:47
Item ID:23811
Owner Only: item control page

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