Deutsch
Dotzler, Bernhard (2010) Die mechanische Braut. Werbeforschung als Anfang von Medienwissenschaft. In: Reimann, Sandra and Sauerland, Martin, (eds.) Wissen schaf(f)t Werbung. Univ.-Verl., Regensburg, pp. 44-72. ISBN 978-3-86845-036-1.
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| Item Type: | Book Section |
|---|---|
| Institutions: | Languages and Literatures > Institut für Information und Medien, Sprache und Kultur (I:IMSK) > Lehrstuhl für Medienwissenschaft |
| Subjects: | 300 Social sciences > 300 Social sciences 400 Language > 400 Language, Linguistics |
| Status: | Published |
| Refereed: | Unknown |
| Created at the University of Regensburg: | Unknown |
| Owner: | Gertraud Kellers |
| Deposited On: | 20 Apr 2012 16:02 |
| Last Modified: | 20 Apr 2012 16:02 |
| Item ID: | 23889 |
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