Deutsch
Helm, Roland (2013) Marketing: Prüfungs- und Praxistraining, 5. überarbeitete Aufl. UTB Uni-Taschenbücher, 3821. UTB, München, Konstanz. ISBN 3-8252-3821-0; 978-3825238216.
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| Item Type: | Book |
|---|---|
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Subjects: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Yes, this version has been refereed |
| Created at the University of Regensburg: | Yes |
| Owner: | Ingrid Mittermeier |
| Deposited On: | 20 Sep 2012 08:24 |
| Last Modified: | 10 Jan 2013 15:57 |
| Item ID: | 25926 |
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