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Identifying Unacceptable Attribute Levels in Preference Measurement. Assessing the Methodological Differences between and Relative Performance of Common Methods

Helm, Roland and Steiner, M. and Szelig, A. (2012) Identifying Unacceptable Attribute Levels in Preference Measurement. Assessing the Methodological Differences between and Relative Performance of Common Methods. Marketing : ZFP - Journal of Research and Management 34 (2), pp. 110-123.

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Item Type:Article
Date:2012
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)
Subjects:300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Yes
Owner: Ingrid Mittermeier
Deposited On:21 Sep 2012 07:29
Last Modified:21 Sep 2012 07:29
Item ID:25929
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