Nonlinear effects in brand choice models: Comparing heterogeneous latent class to homogeneous nonlinear models

Schindler, Marion and Baumgartner, Bernhard and Hruschka, Harald (2007) Nonlinear effects in brand choice models: Comparing heterogeneous latent class to homogeneous nonlinear models. Schmalenbach Business Review 59 (2), pp. 118-137.

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Item Type:	Article
Institutions:	Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)
Keywords:	Brand Choice; Latent Class Models; Nonlinear Effects.
Subjects:	300 Social sciences > 330 Economics
Status:	Published
Refereed:	Yes, this version has been refereed
Created at the University of Regensburg:	Unknown
Owner:	Petra Gürster
Deposited On:	15 Sep 2006
Last Modified:	20 Jul 2011 22:49
Item ID:	377