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Nonlinear effects in brand choice models: Comparing heterogeneous latent class to homogeneous nonlinear models

Schindler, Marion and Baumgartner, Bernhard and Hruschka, Harald (2007) Nonlinear effects in brand choice models: Comparing heterogeneous latent class to homogeneous nonlinear models. Schmalenbach Business Review 59 (2), pp. 118-137.

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Item Type:Article
Date:April 2007
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)
Keywords:Brand Choice; Latent Class Models; Nonlinear Effects.
Subjects:300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Unknown
Owner: Petra Gürster
Deposited On:15 Sep 2006
Last Modified:13 Mar 2014 09:40
Item ID:377
Owner Only: item control page
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