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Semiparametric Stepwise Regression to Estimate Sales Promotion Effects

Steiner, Winfried and Belitz, C and Lang, S (2006) Semiparametric Stepwise Regression to Estimate Sales Promotion Effects. In: Spiliopoulou, Myra, (ed.) From data and information analysis to knowledge engineering: proceedings of the 29th Annual Conference of the Gesellschaft für Klassifikation e.V., University of Magdeburg, March 9 - 11, 2005. Studies in classification, data analysis, and knowledge organization. Springer, Berlin, pp. 590-597. ISBN 3-540-31313-3.

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Item Type:Book Section
Date:2006
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)
Subjects:300 Social sciences > 330 Economics
Status:Published
Refereed:Unknown
Created at the University of Regensburg:Unknown
Owner: Petra Gürster
Deposited On:18 Oct 2006
Last Modified:05 Aug 2009 13:23
Item ID:416
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