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Relevance of Functional Flexibility for Heterogeneous Sales Response
Models - A Comparision of Parametric and Seminoparametric Models

URN to cite this document: urn:nbn:de:bvb:355-opus-4636

Hruschka, Harald (2004) Relevance of Functional Flexibility for Heterogeneous Sales Response
Models - A Comparision of Parametric and Seminoparametric Models.
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 394, Working Paper.

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Other URL: http://www.opus-bayern.de/uni-regensburg/volltexte/2004/463


Abstract

So far studies estimating sales response functions on the basis of store-specific data either consider heterogeneity or functional flexibility. That is why in this contribution a model is developed possessing both these features. It is a multilayer perceptron with store-specific coefficients which is specified in a hierarchical Bayesian framework. An appropriate Markov Chain Monte Carlo ...

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Item Type:Monograph (Working Paper)
Date:2004
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)
Identification Number:
ValueType
urn:nbn:de:bvb:355-opus-4636URN
RePEc:bay:rdwiwi:463RePEc Handle
Keywords:Marketing, Absatzreaktion , Hierarchische Bayesche Modellierung , Mehrschichtperzeptron , Neuronale Netzwerke , Marketing, Sales Response , Hierarchical Bayes , Multilayer Perceptron , Neural Networks , Marketing
Subjects:300 Social sciences > 330 Economics
Status:Published
Refereed:No this document will not be refereed
Created at the University of Regensburg:Yes
Owner: Universitätsbibliothek Regensburg
Deposited On:23 Sep 2008 09:24
Last Modified:13 Mar 2014 10:31
Item ID:4509
Owner Only: item control page

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