Deutsch
Baumgartner, Bernhard (2005) Einsatz von Mixture Conjoint Modellen zur Messung der Werbewirkung. Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung: Zfbf 57, pp. 53-78.
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| Item Type: | Article |
|---|---|
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka) |
| Subjects: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Unknown |
| Created at the University of Regensburg: | Unknown |
| Owner: | Petra Gürster |
| Deposited On: | 11 Dec 2008 13:57 |
| Last Modified: | 05 Aug 2009 15:49 |
| Item ID: | 5137 |
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