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Allocation of catalogs to collective customers based on semiparametric response models

Baumgartner, Bernhard and Hruschka, Harald (2005) Allocation of catalogs to collective customers based on semiparametric response models. European Journal of Operational Research 162 (3), pp. 839-849.

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Abstract

Most approaches to the problem of catalog allocation focus on the decision to send one catalog to an addressee. In practice there is the important group of “collective customers”, who submit catalogs to acquaintances to collect their orders. Therefore collective customers should often obtain more than one catalog. We propose a profit maximization approach based on semiparametric generalized ...

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Item Type:Article
Date:May 2005
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)
Identification Number:
ValueType
10.1016/j.ejor.2003.10.017DOI
Keywords:Marketing; Semiparametric models; Generalized additive models; Catalog-allocation
Subjects:300 Social sciences > 330 Economics
Status:Published
Refereed:Unknown
Created at the University of Regensburg:Unknown
Owner: Petra Gürster
Deposited On:11 Dec 2008 12:57
Last Modified:05 Aug 2009 13:49
Item ID:5138
Owner Only: item control page
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