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An empirical comparison of the validity of a neural net based multinomial logit choice model to alternative model specifications

Hruschka, Harald and Fettes, Werner and Probst, Markus (2004) An empirical comparison of the validity of a neural net based multinomial logit choice model to alternative model specifications. European Journal of Operational Research 159 (1), pp. 166-180.

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Abstract

Applications of choice models to brand purchase data as a rule specify a linear deterministic utility function. We estimate deterministic utility by means of a neural net able to approximate any continuous multivariate function and its derivatives to a desired level of precision. We compare this model to related alternatives both with linear and nonlinear utility functions. Alternatives with ...

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Item Type:Article
Date:November 2004
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)
Identification Number:
ValueType
10.1016/S0377-2217(03)00410-7DOI
Keywords:Choice model; Multilayer perceptron; Marketing; Neural networks; Brand choice
Subjects:300 Social sciences > 330 Economics
Status:Published
Refereed:Unknown
Created at the University of Regensburg:Unknown
Owner: Petra Gürster
Deposited On:18 Dec 2008 12:22
Last Modified:05 Aug 2009 13:50
Item ID:5364
Owner Only: item control page
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