Deutsch
Hruschka, Harald and Baumgartner, Bernhard and Semmler, M. (2003) Wirkungsmessung und Allokation von Katalogen in Versandhandel und Direktmarketing: Katalogversand an Sammelbesteller. Zeitschrift für Betriebswirtschaft 73, pp. 7-23.
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| Item Type: | Article |
|---|---|
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka) |
| Subjects: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Unknown |
| Created at the University of Regensburg: | Unknown |
| Owner: | Petra Gürster |
| Deposited On: | 19 Dec 2008 07:59 |
| Last Modified: | 05 Aug 2009 15:50 |
| Item ID: | 5374 |
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