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Genetic Algorithms for product design: how well do they really work?

Steiner, Winfried and Hruschka, Harald (2003) Genetic Algorithms for product design: how well do they really work? International Journal of Market Research 45 (2), pp. 229-240.

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Abstract

Recently, Balakrishnan and Jacob (1996) have proposed the use of Genetic Algorithms (GA) to solve the problem of identifying an optimal single new product using conjoint data. Here we extend and evaluate the GA approach with regard to the more general problem of product line design. We consider profit contribution as a firm's economic criterion to evaluate product design decisions and illustrate ...

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Item Type:Article
Date:2003
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)
Subjects:300 Social sciences > 330 Economics
Status:Published
Refereed:Unknown
Created at the University of Regensburg:Unknown
Owner: Petra Gürster
Deposited On:19 Dec 2008 07:10
Last Modified:05 Aug 2009 13:50
Item ID:5380
Owner Only: item control page
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