Deutsch
Dowling, Michael and Sager, Bernadette (2009) Marketing Planning in Young Entrepreneurial Companies. International Journal of Entrepreneurial Venturing 1 (1), pp. 88-107.
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| Item Type: | Article | ||||
|---|---|---|---|---|---|
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Innovations- und Technologiemanagement (Prof. Dr. Michael Dowling) | ||||
| Identification Number: |
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| Keywords: | strategic marketing planning; SMP; entrepreneurship; opportunity | ||||
| Subjects: | 300 Social sciences > 330 Economics 000 Computer science, information & general works > 050 General serials & their indexes | ||||
| Status: | Published | ||||
| Refereed: | Yes, this version has been refereed | ||||
| Created at the University of Regensburg: | Yes | ||||
| Owner: | Helga Gabler | ||||
| Deposited On: | 16 Mar 2009 13:26 | ||||
| Last Modified: | 05 Aug 2009 15:52 | ||||
| Item ID: | 6608 |
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