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Number of items at this level: 43.

B

Brezger, Andreas and Steiner, Winfried (2008) Monotonic Regression Based on Bayesian P-Splines: An Application to Estimating Price Response Functions from Store-Level Scanner Data. Journal of Business & Economic Statistics 26 (1), pp. 90-104.

Baumgartner, Bernhard and Steiner, Winfried (2007) Are Consumers Heterogeneous in their Preferences for Odd and Even Prices? New Empirical Findings from a Conjoint Study. International Journal of Research in Marketing 24 (4), pp. 312-323.

Brezger, Andreas and Steiner, Winfried (2006) Monotonic Spline Regression to Estimate Promotional Price Effects: A Comparison to Benchmark Parametric Models. Operations Research Proceedings, pp. 607-612.

Baumgartner, Bernhard and Hruschka, Harald (2005) Allocation of catalogs to collective customers based on semiparametric response models. European Journal of Operational Research 162 (3), pp. 839-849.

Baumgartner, Bernhard (2005) Einsatz von Mixture Conjoint Modellen zur Messung der Werbewirkung. Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung: Zfbf 57, pp. 53-78.

Baumgartner, Bernhard (2003) Measuring Changes in Brand Choice Behavior. Schmalenbach Business Review 55 (3), pp. 242-256.

D

Dippold, Katrin and Hruschka, Harald (2011) A Model of Heterogeneous Multicategory Choice for Market Basket Analysis. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 456, Working Paper.

Dippold, Katrin and Hruschka, Harald (2010) Variable Selection for Market Basket Analysis. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 443, Working Paper.

H

Hruschka, Harald (2014) Linking Multi-Category Purchases to Latent Activities of Shoppers: Analysing Market Baskets by Topic Models. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 482, Working Paper, Regensburg.

Hruschka, Harald (2008) Neural Nets and Genetic Algorithms in Marketing. In: Wierenga, Berend, (ed.) Handbook of Marketing Decision Models. International Series in Operational Research and Management Science, 121. Springer, Berlin, pp. 399-433. ISBN 978-0-387-78213-3.

Hruschka, Harald (2007) Clusterwise Pricing in Stores of a Retail Chain. OR Spectrum 29 (4), pp. 579-595.

Hruschka, Harald (2007) Using a heterogeneous multinomial probit model with a neural net extension to model brand choice. Journal of Forecasting 26 (2), pp. 113-127.

Hruschka, Harald (2006) Relevance of Functional Flexibility for Heterogeneous Sales Response Models: A Comparison of Parametric and Semi-Nonparametric Models. European Journal of Operational Research 174 (2), pp. 1009-1020.

Hruschka, Harald (2006) A Flexible Heterogeneous Multinomial Probit Model to Analyze Brand Choice. In: Annual Conference of the European Marketing Academy (EMAC), 23. - 28. Mai 2006, Athen.

Hruschka, Harald (2006) Relevance of Functional Flexibility for Sales Response Models with Heterogeneity Across Stores. In: 13th International Conference on Retailing and Services Science , 9 - 12. Juli 2006, Budapest, Hungary.

Hruschka, Harald (2006) Relevance of Functional Flexibility for Sales Response Models with Heterogeneity Across Stores. In: Proceedings of the 13th International Conference on Retailing and Services Science, 9.-12. Juli 2006, Budapest, Hungary. (Unpublished)

Hruschka, Harald (2006) Statistical and Managerial Relevance of Aggregation Level and Heterogeneity in Sales Response Models. Marketing - JRM, pp. 94-102.

Hruschka, Harald (2005) A heterogeneous flexible multinomial probit model of brand choice. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 400, Working Paper.

Hruschka, Harald and Fettes, Werner and Probst, Markus (2004) An empirical comparison of the validity of a neural net based multinomial logit choice model to alternative model specifications. European Journal of Operational Research 159 (1), pp. 166-180.

Hruschka, Harald and Fettes, Werner and Probst, Markus (2004) Market segmentation by maximum likelihood clustering using choice elasticities. European Journal of Operational Research 15 (3), pp. 779-786.

Hruschka, Harald (2004) Relevance of Functional Flexibility for Heterogeneous Sales Response
Models - A Comparision of Parametric and Seminoparametric Models.
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 394, Working Paper.

Hruschka, Harald (2003) Relevance of Aggregation Level and Heterogeneity in Sales Response Models. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 386, Working Paper.

Hruschka, Harald and Baumgartner, Bernhard and Semmler, M. (2003) Wirkungsmessung und Allokation von Katalogen in Versandhandel und Direktmarketing: Katalogversand an Sammelbesteller. Zeitschrift für Betriebswirtschaft 73, pp. 7-23.

Hruschka, Harald and Probst, Markus and Fettes, Werner (2001) Homogeneous and Latent Class Versions of the Neural Net-Multinomial Logit Model (NN-MNL). A Semiparametric Approach to Analyze Brand Choice. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 363, Working Paper.

Hruschka, Harald and Probst, Markus (2001) Interpretation Aids for Multilayer Perceptron Neural Nets. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 364, Working Paper.

Hruschka, Harald and Fettes, Werner and Probst, Markus (2000) Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 339, Working Paper.

Hruschka, Harald and Fettes, Werner and Probst, Markus (1999) Artificial Neural Net-Multinomial Logit Model (ANN-MNL) A Semiparametric Approach to Analyze Brand Choice. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 336, Working Paper.

Hruschka, H. (1999) Estimation of General Attraction Models A Semi-Parametric Additive Modeling Approach. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 320, Working Paper.

Hruschka, H. (1998) Market Share Models with Semi-Parametric Additive Brand Attractions. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 316, Working Paper.

Hruschka, H. (1997) Die Auswirkungen interaktiver Informationstechnologien auf das Herstellermarketing. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 299, Working Paper.

Hruschka, H. and Stoiber, H. and Hamerle, A. (1996) Analyzing Purchase Incidence and Brand Choice by Hazard Models. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 283, Working Paper.

Heimel, J.P. and Hruschka, H. and Natter, M. and Taudes, A. (1996) Konnexionitische Kaufakt- und Markenwahlmodelle. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 287, Working Paper.

Hruschka, Harald and Lukanowicz, M. and Buchta, Ch. (1996) Multivariate Logit Models for Market Basket Data Analysis. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 288, Working Paper.

Hruschka, H. (1996) Schätzung und normative Analyse ausgewählter Preis-Absatz-Funktionen. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 289, Working Paper.

S

Steiner, Winfried and Brezger, Andreas and Belitz, Christiane (2007) Flexible Estimation of Price Response Functions Using Retail Scanner Data. Journal of Retailing and Consumer Services 14 (6), 383 -393.

Schindler, Marion and Baumgartner, Bernhard and Hruschka, Harald (2007) Nonlinear effects in brand choice models: Comparing heterogeneous latent class to homogeneous nonlinear models. Schmalenbach Business Review 59 (2), pp. 118-137.

Steiner, Winfried and Belitz, C and Lang, S (2006) Semiparametric Stepwise Regression to Estimate Sales Promotion Effects. In: Spiliopoulou, Myra, (ed.) From data and information analysis to knowledge engineering: proceedings of the 29th Annual Conference of the Gesellschaft für Klassifikation e.V., University of Magdeburg, March 9 - 11, 2005. Studies in classification, data analysis, and knowledge organization. Springer, Berlin, pp. 590-597. ISBN 3-540-31313-3.

Steiner, Winfried and Baumgartner, Bernhard (2004) Conjointanalyse und Marktsegmentierung. Zeitschrift für Betriebswirtschaft 74 (6), pp. 611-635.

Steiner, Winfried J. and Baumgartner, Bernhard (2003) Conjoint-Analyse und Marktsegmentierung. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 382, Working Paper.

Steiner, Winfried and Hruschka, Harald (2003) Genetic Algorithms for product design: how well do they really work? International Journal of Market Research 45 (2), pp. 229-240.

Steiner, Winfried (2002) A Comparison of Traditional, Nash and Stackelberg Strategies for New Product Design. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 373, Working Paper.

Steiner, Winfried and Hruschka, Harald (2001) A Probabilistic One-Step Approach to the Optimal Product Line Design Problem Using Conjoint and Cost Data. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 360, Working Paper.

W

Werkmeister, Marc (2005) Optimallösungen von Marketing-Allokationsproblemen auf Grundlage von Marktreaktionsfunktionen mit unsicheren Parametern. PhD, Universität Regensburg

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