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Number of items at this level: 74.

Absatzreaktion

Hruschka, Harald (2004) Relevance of Functional Flexibility for Heterogeneous Sales Response
Models - A Comparision of Parametric and Seminoparametric Models.
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 394, Working Paper.

allocation

Werkmeister, Marc (2005) Optimallösungen von Marketing-Allokationsproblemen auf Grundlage von Marktreaktionsfunktionen mit unsicheren Parametern. PhD, Universität Regensburg

Allokation

Werkmeister, Marc (2005) Optimallösungen von Marketing-Allokationsproblemen auf Grundlage von Marktreaktionsfunktionen mit unsicheren Parametern. PhD, Universität Regensburg

Bayes-Verfahren

Werkmeister, Marc (2005) Optimallösungen von Marketing-Allokationsproblemen auf Grundlage von Marktreaktionsfunktionen mit unsicheren Parametern. PhD, Universität Regensburg

Bayesian estimation

Steiner, Winfried and Brezger, Andreas and Belitz, Christiane (2007) Flexible Estimation of Price Response Functions Using Retail Scanner Data. Journal of Retailing and Consumer Services 14 (6), 383 -393.

Brand Choice

Schindler, Marion and Baumgartner, Bernhard and Hruschka, Harald (2007) Nonlinear effects in brand choice models: Comparing heterogeneous latent class to homogeneous nonlinear models. Schmalenbach Business Review 59 (2), pp. 118-137.

Hruschka, Harald and Fettes, Werner and Probst, Markus (2004) An empirical comparison of the validity of a neural net based multinomial logit choice model to alternative model specifications. European Journal of Operational Research 159 (1), pp. 166-180.

Brand Choice Model

Baumgartner, Bernhard (2003) Measuring Changes in Brand Choice Behavior. Schmalenbach Business Review 55 (3), pp. 242-256.

Catalog-allocation

Baumgartner, Bernhard and Hruschka, Harald (2005) Allocation of catalogs to collective customers based on semiparametric response models. European Journal of Operational Research 162 (3), pp. 839-849.

choice model

Hruschka, Harald (2007) Using a heterogeneous multinomial probit model with a neural net extension to model brand choice. Journal of Forecasting 26 (2), pp. 113-127.

Hruschka, Harald and Fettes, Werner and Probst, Markus (2004) An empirical comparison of the validity of a neural net based multinomial logit choice model to alternative model specifications. European Journal of Operational Research 159 (1), pp. 166-180.

Choice models

Hruschka, Harald and Fettes, Werner and Probst, Markus (2004) Market segmentation by maximum likelihood clustering using choice elasticities. European Journal of Operational Research 15 (3), pp. 779-786.

Cluster analysis

Hruschka, Harald and Fettes, Werner and Probst, Markus (2004) Market segmentation by maximum likelihood clustering using choice elasticities. European Journal of Operational Research 15 (3), pp. 779-786.

Conjoint-Analyse

Steiner, Winfried J. and Baumgartner, Bernhard (2003) Conjoint-Analyse und Marktsegmentierung. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 382, Working Paper.

cross category effects

Dippold, Katrin and Hruschka, Harald (2010) Variable Selection for Market Basket Analysis. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 443, Working Paper.

Even price

Baumgartner, Bernhard and Steiner, Winfried (2007) Are Consumers Heterogeneous in their Preferences for Odd and Even Prices? New Empirical Findings from a Conjoint Study. International Journal of Research in Marketing 24 (4), pp. 312-323.

finite mixture model

Dippold, Katrin and Hruschka, Harald (2011) A Model of Heterogeneous Multicategory Choice for Market Basket Analysis. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 456, Working Paper.

Generalized Additive Model

Baumgartner, Bernhard (2003) Measuring Changes in Brand Choice Behavior. Schmalenbach Business Review 55 (3), pp. 242-256.

Generalized additive models

Baumgartner, Bernhard and Hruschka, Harald (2005) Allocation of catalogs to collective customers based on semiparametric response models. European Journal of Operational Research 162 (3), pp. 839-849.

Heterogeneity

Baumgartner, Bernhard and Steiner, Winfried (2007) Are Consumers Heterogeneous in their Preferences for Odd and Even Prices? New Empirical Findings from a Conjoint Study. International Journal of Research in Marketing 24 (4), pp. 312-323.

hierarchical Bayesian modeling

Hruschka, Harald (2007) Using a heterogeneous multinomial probit model with a neural net extension to model brand choice. Journal of Forecasting 26 (2), pp. 113-127.

Hierarchical Bayes

Baumgartner, Bernhard and Steiner, Winfried (2007) Are Consumers Heterogeneous in their Preferences for Odd and Even Prices? New Empirical Findings from a Conjoint Study. International Journal of Research in Marketing 24 (4), pp. 312-323.

Hruschka, Harald (2006) Relevance of Functional Flexibility for Heterogeneous Sales Response Models: A Comparison of Parametric and Semi-Nonparametric Models. European Journal of Operational Research 174 (2), pp. 1009-1020.

Werkmeister, Marc (2005) Optimallösungen von Marketing-Allokationsproblemen auf Grundlage von Marktreaktionsfunktionen mit unsicheren Parametern. PhD, Universität Regensburg

Hruschka, Harald (2004) Relevance of Functional Flexibility for Heterogeneous Sales Response
Models - A Comparision of Parametric and Seminoparametric Models.
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 394, Working Paper.

Hierarchische Bayesche Modellierung

Hruschka, Harald (2004) Relevance of Functional Flexibility for Heterogeneous Sales Response
Models - A Comparision of Parametric and Seminoparametric Models.
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 394, Working Paper.

Latent Class Models

Schindler, Marion and Baumgartner, Bernhard and Hruschka, Harald (2007) Nonlinear effects in brand choice models: Comparing heterogeneous latent class to homogeneous nonlinear models. Schmalenbach Business Review 59 (2), pp. 118-137.

market basket analysis

Dippold, Katrin and Hruschka, Harald (2011) A Model of Heterogeneous Multicategory Choice for Market Basket Analysis. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 456, Working Paper.

Dippold, Katrin and Hruschka, Harald (2010) Variable Selection for Market Basket Analysis. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 443, Working Paper.

Market segmentation

Hruschka, Harald and Fettes, Werner and Probst, Markus (2004) Market segmentation by maximum likelihood clustering using choice elasticities. European Journal of Operational Research 15 (3), pp. 779-786.

Marketing

Dippold, Katrin and Hruschka, Harald (2011) A Model of Heterogeneous Multicategory Choice for Market Basket Analysis. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 456, Working Paper.

Hruschka, Harald (2007) Using a heterogeneous multinomial probit model with a neural net extension to model brand choice. Journal of Forecasting 26 (2), pp. 113-127.

Hruschka, Harald (2006) Relevance of Functional Flexibility for Heterogeneous Sales Response Models: A Comparison of Parametric and Semi-Nonparametric Models. European Journal of Operational Research 174 (2), pp. 1009-1020.

Baumgartner, Bernhard and Hruschka, Harald (2005) Allocation of catalogs to collective customers based on semiparametric response models. European Journal of Operational Research 162 (3), pp. 839-849.

Hruschka, Harald and Fettes, Werner and Probst, Markus (2004) An empirical comparison of the validity of a neural net based multinomial logit choice model to alternative model specifications. European Journal of Operational Research 159 (1), pp. 166-180.

Hruschka, Harald and Fettes, Werner and Probst, Markus (2004) Market segmentation by maximum likelihood clustering using choice elasticities. European Journal of Operational Research 15 (3), pp. 779-786.

Hruschka, Harald (2004) Relevance of Functional Flexibility for Heterogeneous Sales Response
Models - A Comparision of Parametric and Seminoparametric Models.
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 394, Working Paper.

Hruschka, Harald (2004) Relevance of Functional Flexibility for Heterogeneous Sales Response
Models - A Comparision of Parametric and Seminoparametric Models.
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 394, Working Paper.

Hruschka, Harald (2004) Relevance of Functional Flexibility for Heterogeneous Sales Response
Models - A Comparision of Parametric and Seminoparametric Models.
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 394, Working Paper.

Markov chain Monte Carlo

Werkmeister, Marc (2005) Optimallösungen von Marketing-Allokationsproblemen auf Grundlage von Marktreaktionsfunktionen mit unsicheren Parametern. PhD, Universität Regensburg

Markov-Ketten-Monte-Carlo-Verfahren

Werkmeister, Marc (2005) Optimallösungen von Marketing-Allokationsproblemen auf Grundlage von Marktreaktionsfunktionen mit unsicheren Parametern. PhD, Universität Regensburg

Marktsegmentierung

Steiner, Winfried J. and Baumgartner, Bernhard (2003) Conjoint-Analyse und Marktsegmentierung. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 382, Working Paper.

maximum likelihood approximation

Dippold, Katrin and Hruschka, Harald (2011) A Model of Heterogeneous Multicategory Choice for Market Basket Analysis. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 456, Working Paper.

Mehrschichtperzeptron

Hruschka, Harald (2004) Relevance of Functional Flexibility for Heterogeneous Sales Response
Models - A Comparision of Parametric and Seminoparametric Models.
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 394, Working Paper.

Monotonic regression splines

Steiner, Winfried and Brezger, Andreas and Belitz, Christiane (2007) Flexible Estimation of Price Response Functions Using Retail Scanner Data. Journal of Retailing and Consumer Services 14 (6), 383 -393.

multicategory purchase incidence models

Dippold, Katrin and Hruschka, Harald (2011) A Model of Heterogeneous Multicategory Choice for Market Basket Analysis. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 456, Working Paper.

Multilayer perceptron

Hruschka, Harald (2006) Relevance of Functional Flexibility for Heterogeneous Sales Response Models: A Comparison of Parametric and Semi-Nonparametric Models. European Journal of Operational Research 174 (2), pp. 1009-1020.

Hruschka, Harald and Fettes, Werner and Probst, Markus (2004) An empirical comparison of the validity of a neural net based multinomial logit choice model to alternative model specifications. European Journal of Operational Research 159 (1), pp. 166-180.

Hruschka, Harald (2004) Relevance of Functional Flexibility for Heterogeneous Sales Response
Models - A Comparision of Parametric and Seminoparametric Models.
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 394, Working Paper.

Multinomial Logit

Baumgartner, Bernhard (2003) Measuring Changes in Brand Choice Behavior. Schmalenbach Business Review 55 (3), pp. 242-256.

multivariate logistic regression

Dippold, Katrin and Hruschka, Harald (2011) A Model of Heterogeneous Multicategory Choice for Market Basket Analysis. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 456, Working Paper.

multivariate logit model

Dippold, Katrin and Hruschka, Harald (2010) Variable Selection for Market Basket Analysis. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 443, Working Paper.

neural networks

Hruschka, Harald (2007) Using a heterogeneous multinomial probit model with a neural net extension to model brand choice. Journal of Forecasting 26 (2), pp. 113-127.

Hruschka, Harald (2006) Relevance of Functional Flexibility for Heterogeneous Sales Response Models: A Comparison of Parametric and Semi-Nonparametric Models. European Journal of Operational Research 174 (2), pp. 1009-1020.

Hruschka, Harald and Fettes, Werner and Probst, Markus (2004) An empirical comparison of the validity of a neural net based multinomial logit choice model to alternative model specifications. European Journal of Operational Research 159 (1), pp. 166-180.

Hruschka, Harald (2004) Relevance of Functional Flexibility for Heterogeneous Sales Response
Models - A Comparision of Parametric and Seminoparametric Models.
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 394, Working Paper.

Neuronale Netzwerke

Hruschka, Harald (2004) Relevance of Functional Flexibility for Heterogeneous Sales Response
Models - A Comparision of Parametric and Seminoparametric Models.
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 394, Working Paper.

Nonlinear Effects

Schindler, Marion and Baumgartner, Bernhard and Hruschka, Harald (2007) Nonlinear effects in brand choice models: Comparing heterogeneous latent class to homogeneous nonlinear models. Schmalenbach Business Review 59 (2), pp. 118-137.

Odd price

Baumgartner, Bernhard and Steiner, Winfried (2007) Are Consumers Heterogeneous in their Preferences for Odd and Even Prices? New Empirical Findings from a Conjoint Study. International Journal of Research in Marketing 24 (4), pp. 312-323.

Optimization

Hruschka, Harald (2007) Clusterwise Pricing in Stores of a Retail Chain. OR Spectrum 29 (4), pp. 579-595.

Price response modeling

Steiner, Winfried and Brezger, Andreas and Belitz, Christiane (2007) Flexible Estimation of Price Response Functions Using Retail Scanner Data. Journal of Retailing and Consumer Services 14 (6), 383 -393.

Pricing

Hruschka, Harald (2007) Clusterwise Pricing in Stores of a Retail Chain. OR Spectrum 29 (4), pp. 579-595.

probit model

Hruschka, Harald (2007) Using a heterogeneous multinomial probit model with a neural net extension to model brand choice. Journal of Forecasting 26 (2), pp. 113-127.

pseudo likelihood estimation

Dippold, Katrin and Hruschka, Harald (2011) A Model of Heterogeneous Multicategory Choice for Market Basket Analysis. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 456, Working Paper.

Dippold, Katrin and Hruschka, Harald (2010) Variable Selection for Market Basket Analysis. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 443, Working Paper.

Retailing

Hruschka, Harald (2007) Clusterwise Pricing in Stores of a Retail Chain. OR Spectrum 29 (4), pp. 579-595.

Sales response

Hruschka, Harald (2006) Relevance of Functional Flexibility for Heterogeneous Sales Response Models: A Comparison of Parametric and Semi-Nonparametric Models. European Journal of Operational Research 174 (2), pp. 1009-1020.

Hruschka, Harald (2004) Relevance of Functional Flexibility for Heterogeneous Sales Response
Models - A Comparision of Parametric and Seminoparametric Models.
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 394, Working Paper.

Semiparametric models

Baumgartner, Bernhard and Hruschka, Harald (2005) Allocation of catalogs to collective customers based on semiparametric response models. European Journal of Operational Research 162 (3), pp. 839-849.

Simultanverfahren

Steiner, Winfried J. and Baumgartner, Bernhard (2003) Conjoint-Analyse und Marktsegmentierung. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 382, Working Paper.

stochastic optimization

Werkmeister, Marc (2005) Optimallösungen von Marketing-Allokationsproblemen auf Grundlage von Marktreaktionsfunktionen mit unsicheren Parametern. PhD, Universität Regensburg

Stochastische Optimierung

Werkmeister, Marc (2005) Optimallösungen von Marketing-Allokationsproblemen auf Grundlage von Marktreaktionsfunktionen mit unsicheren Parametern. PhD, Universität Regensburg

variable selection

Dippold, Katrin and Hruschka, Harald (2011) A Model of Heterogeneous Multicategory Choice for Market Basket Analysis. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 456, Working Paper.

Dippold, Katrin and Hruschka, Harald (2010) Variable Selection for Market Basket Analysis. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 443, Working Paper.

This list was generated on Mon Jul 28 06:17:14 2014 CEST.
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