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Jump to: 2007
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2007

Gierl, H. and Helm, Roland (2007) Generierung von Produktideen und -konzepten. In: Albers, Sönke and Herrmann, A., (eds.) Handbuch Produktmanagement: Strategieentwicklung - Produktplanung - Organisation - Kontrolle. 3. Aufl. Gabler, Wiesbaden, pp. 317-340. ISBN 3-8349-0268-3. Fulltext not available.

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