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Publications by Baumgartner, Bernhard

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Number of items: 8.

Baumgartner, Bernhard and Steiner, Winfried (2007) Are Consumers Heterogeneous in their Preferences for Odd and Even Prices? New Empirical Findings from a Conjoint Study. International Journal of Research in Marketing 24 (4), pp. 312-323. Fulltext not available.

Schindler, Marion and Baumgartner, Bernhard and Hruschka, Harald (2007) Nonlinear effects in brand choice models: Comparing heterogeneous latent class to homogeneous nonlinear models. Schmalenbach Business Review 59 (2), pp. 118-137. Fulltext restricted.

Baumgartner, Bernhard and Hruschka, Harald (2005) Allocation of catalogs to collective customers based on semiparametric response models. European Journal of Operational Research 162 (3), pp. 839-849. Fulltext not available.

Baumgartner, Bernhard (2005) Einsatz von Mixture Conjoint Modellen zur Messung der Werbewirkung. Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung: Zfbf 57, pp. 53-78. Fulltext not available.

Steiner, Winfried and Baumgartner, Bernhard (2004) Conjointanalyse und Marktsegmentierung. Zeitschrift für Betriebswirtschaft 74 (6), pp. 611-635. Fulltext not available.

Baumgartner, Bernhard (2003) Measuring Changes in Brand Choice Behavior. Schmalenbach Business Review 55 (3), pp. 242-256. Fulltext restricted.

Steiner, Winfried J. and Baumgartner, Bernhard (2003) Conjoint-Analyse und Marktsegmentierung. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 382, Working Paper.

Hruschka, Harald and Baumgartner, Bernhard and Semmler, M. (2003) Wirkungsmessung und Allokation von Katalogen in Versandhandel und Direktmarketing: Katalogversand an Sammelbesteller. Zeitschrift für Betriebswirtschaft 73, pp. 7-23. Fulltext not available.

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