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Helm, Roland (2006) Marketing. In: Bea, Franz X. and Dichtl, Erwin and Schweitzer, M., (eds.) Allgemeine Betriebswirtschaftslehre. Band 3: Leistungsprozess. 9. Aufl. Uni-Taschenbücher, 1083. Lucius & Lucius, Stuttgart, pp. 253-335. ISBN 3-8252-1083-9.