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Publications by Gehrer, M.

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Jump to: 2010 | 2006 | 2005
Number of items: 3.

2010

Helm, Roland and Ivens, B. and Gehrer, M. and Möller, M. (2010) Information Processing in Personal Selling Interactions: Moderating Effets Depending on the Capability of Information Assessment. International journal of business research Vol. 10 (No. 4), pp. 63-79. Fulltext not available.

2006

Helm, Roland and Gareis, K. and Gehrer, M. (2006) E-Commerce als Win-Win-Spiel? Absatzwirtschaft : Zeitschrift für Marketing 49 (3), pp. 36-39. Fulltext not available.

2005

Helm, Roland and Gehrer, M. (2005) Persönlicher Verkauf: Wie und wann zählt der Erste Eindruck des Kunden? Planung & Analyse: Zeitschrift für Marktforschung und Marketing 33 (5), pp. 54-57. Fulltext not available.

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