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Helm, Roland and Hasselmann, H. (2001) Exploratory Consumer Buying Behaviour: How to Identify Innovator Characteristics? In: Marketing Transformation: Research for the Bottom Line. ESOMAR publication series. UNSPECIFIED, pp. 113-129. Fulltext not available.

This list was generated on Tue Jul 7 15:34:36 2015 CEST.
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