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Number of items: 13.

Article

Heidemann, Julia and Klier, Mathias and Landherr, Andrea and Zimmermann, Steffen (2013) The Optimal Level of CRM IT Investments - An Economic Model and its Application at a Financial Services Provider. Electronic Markets Volume 23 (Iss. 1), pp. 73-84.

Heidemann, Julia and Kaiser, Marcus and Klier, Mathias and Probst, Florian (2012) Customer lifetime value-based sales force control in the financial services industry - an incentive-compatible remuneration model. Journal of Management Control 1/23, pp. 27-51.

Heidemann, Julia and Klier, Mathias and Probst, Florian (2012) Online Social Networks: A Survey of a Global Phenomenon. Computer Networks 56 (18), 3866 -3878.

Gneiser, Martin and Heidemann, Julia and Klier, Mathias and Landherr, Andrea and Probst, Florian (2012) Valuation of Online Social Networks Taking into Account Users' Interconnectedness. Information Systems and E-Business Management 1/10, pp. 61-84.

Heidemann, Julia and Klier, Mathias and Landherr, Andrea and Probst, Florian (2011) Soziale Netzwerke im Web - Chancen und Risiken im CRM von Unternehmen. Wirtschaftsinformatik & Management 3 (3), pp. 40-45.

Heidemann, Julia and Klier, Mathias and Landherr, Andrea and Probst, Florian and Calmbach, Florian (2011) Special Interest Networks - Eine Fallstudie am Beispiel von Netzathleten.de. HMD - Praxis der Wirtschaftsinformatik 48 (282), pp. 103-112.

Klier, Mathias and Heidemann, Julia and Günther, Benno (2010) Die Ermittlung des Kundenpotenzials im Controlling. Zeitschrift für Controlling & Management 1/54, pp. 48-54.

Conference or Workshop Item

Richter, Alexander and Heidemann, Julia and Klier, Mathias and Behrendt, Sebastian (2013) Success Measurement of Enterprise Social Networks. In: 11. Internationale Tagung Wirtschaftsinformatik, 27.02. bis 01.03.2013, Leipzig, Deutschland.

Heidemann, Julia and Klier, Mathias and Landherr, Andrea and Probst, Florian (2012) Ökonomische Potenziale einer Online-Kundenwertanalyse zur gezielten Kundenansprache im Internet. In: Multikonferenz Wirtschaftsinformatik (MKWI), 29. Februar - 2. März 2012, Braunschweig.

Heidemann, Julia and Klier, Mathias and Probst, Florian (2010) Identifying Key Users in Online Social Networks: A PageRank Based Approach. In: 31st International Conference on Information Systems (ICIS), December 12 - 15, 2010, St. Louis, USA.

Gneiser, Martin and Heidemann, Julia and Klier, Mathias and Landherr, Andrea and Probst, Florian (2009) Quantifying Users' Interconnectedness in Online Social Networks - An Indispensible Step for Economic Valuation. In: 15th Americas Conference on Information Systems, August 6 - 9, 2009, San Francisco, California.

Gneiser, Martin and Heidemann, Julia and Klier, Mathias and Weiß, Christian (2009) Valuation of online social networks - an economic model and its application using the case of Xing.com. In: 17th European Conference on Information Systems (ECIS), 2009, University of Verona.

Heidemann, Julia and Klier, Mathias and Landherr, Andrea and Zimmermann, Steffen (2009) Ökonomische Planung kundenorientierter IT-Investitionen - ein modellbasierter Ansatz und seine Anwendung bei einem Finanzdienstleister. In: Business Services: Konzepte, Technologien, Anwendungen; 9. Internationale Tagung Wirtschaftsinformatik. Bd. 2, Books@ocg.at, Vol. 247, Österr. Computer-Ges., Wien 2009, 25. - 27. Februar 2009, Wien.

This list was generated on Mon Jul 28 18:32:12 2014 CEST.
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