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Publications by Kaiser, Marcus

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Jump to: 2012 | 2009 | 2008 | 2007
Number of items: 6.

2012

Heidemann, Julia and Kaiser, Marcus and Klier, Mathias and Probst, Florian (2012) Customer lifetime value-based sales force control in the financial services industry - an incentive-compatible remuneration model. Journal of Management Control 1/23, pp. 27-51. Fulltext not available.

2009

Heinrich, Bernd and Kaiser, Marcus and Klier, Mathias (2009) A Procedure to Develop Metrics for Currency and its Application in CRM. ACM journal of data and information quality : JDIQ 1 (1).
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2008

Heinrich, Bernd and Kaiser, Marcus and Klier, Mathias (2008) Does the EU Insurance Mediation Directive Help to Improve Data Quality? - A Metric-based Analysis. In: 16th European Conference on Information Systems (ECIS), 2008, National University of Galway, Ireland.
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2007

Heinrich, Bernd and Kaiser, Marcus and Klier, Mathias (2007) DQ Metrics: A Novel Approach to Quantify Timeliness and its Application in CRM. In: 12th International Conference on Information Quality (ICIQ), 2007, University of Cambridge.
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Heinrich, Bernd and Kaiser, Marcus and Klier, Mathias (2007) How to measure Data Quality? A Metric-based Approach. In: 28th International Conference of Information Systems (ICIS), 2007, Queen's University Montreal, Kanada.
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Heinrich, Bernd and Kaiser, Marcus and Klier, Mathias (2007) Metrics for Measuring Data Quality - Foundations for an Economic Oriented Management of Data Quality. In: 2nd International Conference on Software and Data Technologies (ICSOFT), 2007, INSTICC/Polytechnic Institut of Setúbal Barcelona, Spanien.
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