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2012

Helm, Roland and Scheunert, U. and Landschulze, S. (2012) Was wissen wir zum (Konsumenten-) Verhalten von Senioren? - Eine alterseffektbasierte Status-Quo-Literaturbetrachtung des Seniorenmarketing. DBW - Die Betriebswirtschaft 72. Jg (5/12), pp. 427-446. Fulltext not available.

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