Startseite UB

Browse by Person

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping
Number of items: 2.

Helm, Roland and Bühren, C. and Pabst, R. (2011) Using warm-up stages before measuring preferences for innovative products. International Journal of Product Development Vol. 15 (No. 4), pp. 227-248. Fulltext not available.

Helm, Roland and Bühren, C. and Pabst, R. (2010) Warming Up for Preference Measurement on Innovative Products. In: Beckmann, Suzanne, (ed.) The six senses: the essential of marketing: 39th EMAC Conference, Copenhagen Business School, Denmark, 1-4 June 2010. UNSPECIFIED, Copenhagen. ISBN 978-87-92569-01-1. Fulltext not available.

This list was generated on Wed Apr 1 22:09:38 2015 CEST.
  1. University

University Library

Publication Server

Contact person
Gernot Deinzer

Telefon 0941 943-2759