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Article
Helm, Roland and Bühren, C. and Pabst, R. (2011) Using warm-up stages before measuring preferences for innovative products. International Journal of Product Development Vol. 15 (No. 4), pp. 227-248.
Book Section
Helm, Roland and Bühren, C. and Pabst, R. (2010) Warming Up for Preference Measurement on Innovative Products. In: Beckmann, Suzanne, (ed.) The six senses: the essential of marketing: 39th EMAC Conference, Copenhagen Business School, Denmark, 1-4 June 2010. UNSPECIFIED, Copenhagen. ISBN 978-87-92569-01-1.