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2011

Helm, Roland and Möller, M. and Rosenbusch, J. (2011) Zur Persönlichkeitsstruktur von Multiplikatoren im On- und Offline-Bereich: Steigt deren Zahl durch die Online-Kommunikation? Zeitschrift für Betriebswirtschaft: ZfB = Journal of business economics, Special Issue 5/2011 81, pp. 147-177. Fulltext not available.

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